Gaya APA
Ries, A, &, R, L, &, K, H. (1999).
The 22 immutable laws of branding: Strategi membangun produk atau jasa menjadi merek berkelas dunia. : The 22 immutable laws of branding: How to build a product or service into a world-class brand. 1998 .
Jakarta:
JakartaGramedia Pustaka Utama & MarkPlus Publication.
Gaya MLA
Ries, Al, &, Ries,, Laura, &, Kartajaya,, Hermawan.
"The 22 immutable laws of branding: Strategi membangun produk atau jasa menjadi merek berkelas dunia. : The 22 immutable laws of branding: How to build a product or service into a world-class brand. 1998".
Jakarta:
JakartaGramedia Pustaka Utama & MarkPlus Publication,
1999.
Buku.